Ullstein Bild/Bill Ray, Life Magazine via Getty ImagesĪ designer who never stopped challenging convention, the Italian-born Pierre Cardin (July 2, 1922-December 29, 2020) took on the titans of French couture. He entered the business at age 14, and would go on to work for Christian Dior, who helped Cardin establish his own house when he was barely 30. By the 1960s Cardin's avant-garde, Space Age designs made with non-traditional materials, like vinyl, had defined the decade.

(He was even commissioned by The Beatles to design their suits.)Ĭardin helped change the business of fashion forever as a proponent of prêt-à-porter – ready-to-wear, affordable designer clothes, which he sold in department stores. The old Paris fashion houses were outraged, but Cardin made millions, and other designers soon got the message.īut he didn't stop with a line of designer clothes.

In 2012 'Sunday Morning' correspondent David Turecamo asked Cardin, 'Do you see fashion as an art or a business?' A savvy businessman, Cardin sold his name to be used on T-shirts, ties, glasses, baby buggies, pens, key fobs – you name it. 'Everything is business, you know? A picture is business.

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